Crucible Project: template and style guide

Thank you for preparing a case study for the EPC Crucible Project.

Outlined below is the case study template and the style guidelines to which we ask you to adhere in the interest of consistency and clarity. Sticking to these rules makes presenting the case studies simpler for us and increases the impact for our members.

Firstly, an important note to consider – these case studies are aimed principally at engineering academics and administrators (including early career staff) who may be seeking to establish academia-industry collaborations of their own. You should therefore not assume detailed prior knowledge and while you may write in a formal, academic style, you should remember that the purpose is to provide accessible exemplars which may be replicated or adapted.]


Case Study Title (in bold and title case)List of authors in order of relative contribution to the work with the main author placed first in the list [include titles and affiliations e.g., Prof John Smith (University of Sheffield)].

[For the main body of the submission please try to answer the following questions:]
  • What is the case study about?
  • What were its aims?
  • How did it come about and/or how was it set up?
  • Who did it involve? (e.g., collaborating parties)
  • What were the outcomes?
  • Are there any evidential outcomes?
  • What lessons were learned, or reflections can you provide? What might you do differently?
  • Are there any further resources available that are relevant to this project and might help others learn from it? 
[Note: you do not need to use these exact questions as headings in your submission, your headings/sub-headings can be different to fit better with your submission – as long as they follow the formatting and style guidelines provided above]

Document Type and Images

Please submit your case study as a Word document (.doc or .docx).

Submit any images (including charts, tables and diagrams) separately as high-resolution .jpg / .tif / .png / .pdf / .eps files (we will not accept gif files). Do not embed images in the text. Use colour if possible as these images will be published online as provided.

Please clearly indicate where in the paper an image should be inserted, by using square brackets and the filename, for example [image: picture_1.jpg] in italicised text. For any images submitted, authors must confirm copyright ownership or “cc” in those that do and confirm that they are happy to grant the EPC an unlimited licence to reproduce these materials for academic, non-commercial purposes. If lifted from elsewhere (and these images are under the Creative Commons licence), a clear reference should be supplied immediately underneath the title.  


Do not include MS document templates or complex formatting, such as coloured subtitles.

Use italics only for:

  • Image titles and any image reference.
  • The titles of publications, including newspapers and academic journals.
  • Quotations of more than three lines – indented, no speech marks.

Use bold only for:

  • Headings, which should be in sentence case but be the same font size as the rest of the text; they should not be enlarged or underlined. No numbering should be used for headers (except in bullet point lists).

Do not use italics or bold to give extra emphasis to individual words.


Use Arial 11pt font for all submission content.

Any headings should be in bold and sentence case with two line spaces before and one line space after. Any sub-headings should be both bold and italicised in sentence case, with one line space before and after. No other heading formats should be used. In the rest of the text, please avoid putting a double space after one sentence and before the next.

Use endnotes, not footnotes. The standard format is: First and Second Name of author, Title, Year of publication, page number. Where an endnote is marked in the text, use an Arabic numeral (1,2, 3) in square brackets, for example [1], not i, ii and iii in superscript after the full stop. This should suffice for references, but if a bibliography is essential, use the Harvard referencing system.

Bullets or Arabic numerals are acceptable for any lists.

In text, numbers from one to nine should be written in full (except when it is a percentage or a reference to an endnote) but use numerals for numbers above this.

Quotations under three lines need single speech marks. Do not use speech marks to give extra emphasis to individual words.

Any phrases that have accompanying acronyms should be written out in full the first time, with the acronym in brackets afterwards.

For the word ‘universities’, in general, use a lower case first letter. When writing about a specific university, use a capital letter and check how the institution styles itself. For example, it is the University of Oxford but Oxford Brookes University.

Give academic disciplines a capital letter and write them out in full, so it is ‘Mathematics’, not ‘maths’.

Although ‘z’ and ‘s’ are often interchangeable, please use the ‘s’. For example, it is ‘organised’ not ‘organized’.

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